How Video Can Make You a Marketing Superhero

In the recent past, video content marketing has created a storm in the marketing world. Nowadays, most marketers consider it a very effective kind of content and for all the right reasons. According to statistics, the average Internet user will spend up to 88% more time on websites with videos and dedicate about 1/3 of all their online activity on watching videos. It is clear that the volume of time people will spend engaging and watching videos in the future is likely to increase. This may raise eyebrows on why people love videos. The love for videos can be condensed into four reasons; attention, emotion, clarity and perceived value. Becoming a Marketing superhero requires wielding the mentioned attributes wisely. Not any video will increase conversions or generate ROI therefore, it is important to know how to use each aspect appropriately to achieve success.

It is no doubt that getting attention of your audience can be a very difficult part of marketing products and services. Most people are overwhelmed with marketing content already, meaning that they may not be interested in reading product descriptions or lengthy sales emails. To capture the attention, you therefore have to deliver information in ways they actually desire to engage in. Product videos have more than four times likelihood of being watched compared to being read about in text.

When sound gets combined with visuals, it is possible to evoke a greater emotional response compared to using text alone. Your audience can connect to videos in ways unparalleled to other forms of content, making it the perfect way of getting your audience to take proper action. Through video, you can pull your target audience in, connect with them at an emotional level and convince them in taking the next step.

Most people perceive video as being more valuable than text. Videos are without a doubt more expensive and harder to produce, which is why your audience is likely to give you more contact information, more time or even pay premium prices when you use video. Click here to learn more.

An educational theory called dual coding revealed that people are likely to learn more and much faster when information gets delivered simultaneously in audio and visuals. To add onto this, about 65% of any group of people happen to be visual learners, with another 30% of them being auditory learners. Video content therefore complements major learning styles. This is great if your products or services are complicated, since video content can enhance the clarity of your message. For more view here.

See more here: https://youtu.be/VvrD2TaWz0c.